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Step Three – Designing the Book

There are many ways to design a book and many opinions on what looks best and what’s right and wrong. I always try to keep things as simple as possible and work to make the interior of the book look good while still being easy to read. When I published my first book I had […]

Is Anything Really Free?

We’ve all heard, “There’s no free lunch!” To a large extent that true, but not always. For example, there’s some great software applications that are free with no catches. A great example of that is Open Office, an excellent office productivity software and GIMP, a great graphic software to name just two that don’t attempt […]

Print Books or Ebooks?

With the advent of Kindle and other digital books, there were many predicting the end of print books. As creating digital books (ebooks) became easier many authors opted out of print books to publish quickly and inexpensively. As it turns out the popularity of print books has rebounded; and it’s a mistake to ignore that […]

Publishing – Step Two – The Title

I like to determine the best possible title for the book as soon as possible. Often the author already has a title in mind. We need to spend time discussing the title to make certain that it peaks the interest of potential readers enough so they open the book or just look inside online. The […]

Publishing – Step One

As an independent publisher my first step when publishing a book for any other author is to conduct a consultation to learn about the book and the author. I especially want to know the author’s expectations for the book. If you are going to publish your book, the same step applies. It won’t be in […]

Publishing or Printing – Part Two

In the previous post I explained printing. In this post I will outline all the steps involved in publishing a print book and the future posts will explain each step in detail. Step One – This involves consultation with the author to determine his or her goals for the book and the readiness of the […]

Publishing or Printing?

After having a long conversation with someone interested in “publishing” a print book I realized that many individuals don’t know or understand the difference between publishing a book and printing a book. I spent time explaining to this individual what’s involved in publishing a print book and I decided to write about it to help […]

Free How-To Ebook for Indie Authors

In addition to promoting my books and ebooks I promote my publishing services for independent authors. To do that it’s important for authors to recognize my expertise. To help show that I’ve written a book on how to publish an ebook on Kindle, Smashwords, etc. and I’m making it available free to anyone. Information on […]

Promoting My Books

It is important to have a web site for your book but it’s not enough. If all you have is a site telling folks about your book and about you prospects may leave before you’ve convinced them to buy your book. My expertise has been with nonfiction and to interest reader in your nonfiction you […]

Book Promotion and/or Marketing

As an author who wishes to sell books, I have to take steps everyday to promote my books. As a publisher for other authors I have to help them promote their books. In these efforts I’ve noticed that the words promotion and marketing are often used. In the past I’ve mostly used “marketing” for my […]

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