Independent (self) publishing is here to stay but some still believe that only traditional publishers put out good books. This has never been true but there was a time when only traditional publishers had pockets deep enough to absorb the cost of publishing books.
Print on demand and the Internet changed all that. Now anyone with an interesting idea or topic, the necessary knowledge and skills, plus a small budget can publish and sell a book worldwide.
Over the years many great writers started their careers by self publishing. Today independent publishing is popular because it’s affordable fewer traditional publishers than ever are willing to consider books by unknown authors.
When they do publish an unknown, he or she is expected to take on the lion’s share of the marketing for a tiny share of the profit. As with a self published book, the marketing, which can be difficult and costly, falls squarely on the author’s shoulders.
Another issue with traditional publishers is their direct line to retail bookstores. This can be a good thing for books that get off to a quick start. However, these books are returnable for a refund which can be problematic for author advances.
Since authors do the writing and the marketing anyway, why give a publisher such a large share of the income. Don’t you think authors should be get the lion’s share of the profit? I can tell you first hand that self published authors can make 40 percent and more on each sale and using POD methods their investment is limited mostly to marketing.
The goal of this blog is to support authors in self publishing their books. I will be posting often and I encourage you to comment regularly and don’t hesitate to ask questions. Send them to email@example.com. Thanks.
For those of you in Austin, Texas there is a Free Independent (Self) Publishing Workshop on Saturday, January 28th with no obligation and nothing to purchase. At this workshop I’ll show attendees how I publish books and ebooks and distribute them worldwide. This is a 3 hour class and Q & A and includes free copies of my latest self-publishing books. There’s only room for ten so check out the details now at http://workshop.publishingsimplified.com or email to firstname.lastname@example.org.
There are many ways to design a book and many opinions on what looks best and what’s right and wrong. I always try to keep things as simple as possible and work to make the interior of the book look good while still being easy to read.
When I published my first book I had little experience in design so I decided the best way to learn was to go to a local bookstore and study books on the shelf. I looked at many genres and learned that it was difficult to find two book alike. Design seemed to be a matter of choice and opinion. I advanced my research to finding the designs that I really liked and then I studied how I could improve them and make them mine.
One of the things I noticed and found troubling was that many books had quite narrow margins next to the spine of the book. This made the book difficult to read plus you almost had to damage the spine to read comfortably. The second thing I noticed was that some fonts were much too small. The only reason I see for the tiny font is reducing the number of pages. Within reason this may work but if the font gets too small to read comfortably it’s not a good idea.
I even saw several books where the design involved a very narrow margin at the spine but a large and generous margin at the outside edge. This may be considered an attractive design but I didn’t care for it and have never used it on any of my books.
My method is to allow adequate white space, a large enough font, and sufficient room at the spine to make the book comfortable to read.
As to fonts, there are plenty of design articles to provide information for a good choice. If in doubt I would format several pages with different fonts and then print them and select the one that seems best.
There is much more to learn about design and you might even consider hiring a book designer if you are unsure how to proceed.
We’ve all heard, “There’s no free lunch!” To a large extent that true, but not always. For example, there’s some great software applications that are free with no catches. A great example of that is Open Office, an excellent office productivity software and GIMP, a great graphic software to name just two that don’t attempt to sell you anything. And, I’ve attended some valuable webinars and tutorials that were free even though they did try to sell me something at the end. I made good use of the information and purchased nothing. I’m sharing this because I’m encountering something interesting.
For the past two weeks I have been placing posts on Facebook, Linkin, Twitter, and my blogs for a free self publishing workshop that’s coming up on January 28th in Austin. I placed one on this blog also. The workshop is in a small room so I can only accommodate ten attendees. At first, I thought because it was free my problem would be selecting ten from many. Well, here we are on the 20th, eight days before the event, and I have three.
I’m trying to figure out what’s happening. Perhaps no one believes it’s free because there’s a catch to everything. That’s often true but the only catch with this workshop is that I can only take ten. The workshop is free, short (three hours), and includes two books that cover everything in case you forget something. You can check them out at http://booksfor.publishingsimplified.com/
Maybe they can’t believe that I would do this for free and I must have some motive that will come as a surprise at the workshop. Well, I do have a motive but it’s no surprise. I’m an independent publisher and my business depends on authors accepting and trusting my expertise, reliability, and honesty. By conducting this workshop I get to know the attendees and share my expertise with them and they may tell their author friends about me perhaps bring me some future business. It’s even possible that an attendee may contact me for help in the future but there is nothing to purchase at the workshop nor any sales pitch. It’s the same as this blog and my other blogs and websites, just an opportunity to share my expertise so others get to know and trust me.
I guess it’s also possible that the response has been poor because I don’t promise that publishing a book will make you rich or even increase your income. I definitely want attendees but not enough to make those statements. No one knows what your book or any book will do once it’s published.
I hope to have ten to make it worthwhile but the workshop will go on regardless of the final number. If you interested or know anyone who may be please check it out at http://workshop.publishingsimplified.com/ or email me at email@example.com. Thanks.
With the advent of Kindle and other digital books, there were many predicting the end of print books. As creating digital books (ebooks) became easier many authors opted out of print books to publish quickly and inexpensively. As it turns out the popularity of print books has rebounded; and it’s a mistake to ignore that market.
As an independent publisher of both print and digital books, I work with authors every day. It’s been surprising how many still believe that the ebook is the only way to go without making a large financial investment. The truth is that, if you do the work yourself, the initial investment for either a print book or an ebook is quite similar.
For either print or ebook you must start with a good book that is well edited and has a great, attention-grabbing cover. Either books or ebooks require concise formatting for uploading to the printer or distributor. Admittedly, the formatting for print books and the cover creation are much more complex requiring a much longer learning curve and specialized software, but the steps involved are similar.
Often the main concern to authors of print books is the cost of books for order fulfillment. They sometimes envision a large financial investment and a garage full of books. Print-on-demand (POD) eliminates all that. When someone purchases a book, the printer processes the order, prints the book, and ships it to the customer while maintaining an accounting for the publisher.
The author does need to buy copies of their book for readings, signings and bookstore consignment if he or she chooses to do that.
Promotion of books or ebooks can be costly and time-consuming, but the cost is the same for either one. With print books, you do have the cost of sending copies to reviewers, but sending them an ebook version is an option.
I always advise authors to create both versions. Have questions about print or ebooks, email firstname.lastname@example.org.
I like to determine the best possible title for the book as soon as possible. Often the author already has a title in mind. We need to spend time discussing the title to make certain that it peaks the interest of potential readers enough so they open the book or just look inside online.
The length of the title and font size are critical. Too long a title with a small font will be unreadable as an Amazon thumbnail. Even on the small size online the title should be clear and large enough to read and understand.
A good title can sell books so it’s important to take time to develop the best title for the book.
As an independent publisher my first step when publishing a book for any other author is to conduct a consultation to learn about the book and the author. I especially want to know the author’s expectations for the book. If you are going to publish your book, the same step applies. It won’t be in the form of a consultation but you definitely want to set your expectations. Most of the time the desire may be to have a best selling book, but not always. Sometimes an author just wishes to share memories, skills, or experiences with family and friends and perhaps anyone else who may be interested.
The more you know about your book and your expectations the more likely you are to succeed with your book.
If your goal is just to share, then numbers may not be as important but you still need to identify your readers. If your goal is to sell as many books as possible, you must know your readers if you are to reach them with a message about your book so they can become buyers. This is a critical and time consuming process that is essential to the financial success of any book. There are many good books on the subject of book promotion, marketing, and sales and many methods. Most of them have merit but there are no guarantees. You may have to explore many possibilities before finding one that works for your book.
In the previous post I explained printing. In this post I will outline all the steps involved in publishing a print book and the future posts will explain each step in detail.
Step One – This involves consultation with the author to determine his or her goals for the book and the readiness of the manuscript.
Step Two – Determine the best possible title for the book if the author hasn’t already completed that step.
Step Three – Preparing the design of the book including the size, fonts, and many other things.
Step Four – Deciding if the book will be just a print book or also a digital version.
Step Five – Assigning an ISBN to the book.
Step Six – Format and layout the book in preparation for printing
Step Seven – Decide on the cover design, both front and back.
Step Eight – Create files to upload to the printer.
Step Nine – Upload all the completed files to the printer for review.
Step Ten – Review the online proof and then order a proof copy to check it out in print form.
Step Eleven – Make any corrections and resubmit for a second proof.
Step Twelve – Publish your book for worldwide distribution.
As you can see, printing is just one small part of the publishing process. And, this list doesn’t include one of the most important aspects of publishing a book for sale and that is promotion and marketing. This is a subject on to itself and is critical to the financial success of any book. These posts will only touch on this topic since not everyone publishes for profit.
Check back for more posts covering each step in complete detail.
After having a long conversation with someone interested in “publishing” a print book I realized that many individuals don’t know or understand the difference between publishing a book and printing a book. I spent time explaining to this individual what’s involved in publishing a print book and I decided to write about it to help others understand what I do when I publish a print book.
Basically, printing a book is what happens when you prepare a manuscript using some kind of word processing software and then take it to a printer and they print it exactly as you’ve prepare it. If you have created a cover design, it will appear either as the first page or on an actual cover page.
Once the book is ready you pick up the copies and do whatever you planned to do with it. Perhaps you will give it to friends and family. Perhaps you will try to sell it.
Printing is an important step in the publishing process but it’s only one step and much preparation and works involved in publishing.
Publishing is the complete process and I will detail all the steps I take in publishing print books for myself and others instead of just printed in my next post.
In addition to promoting my books and ebooks I promote my publishing services for independent authors. To do that it’s important for authors to recognize my expertise. To help show that I’ve written a book on how to publish an ebook on Kindle, Smashwords, etc. and I’m making it available free to anyone. Information on this ebook is listed below.
My new ebook “How To Publish Your Ebook: Succeeding on Kindle, Smashwords, Clickbank, and Your Own Ebook Store” is available now absolutely FREE. No obligation, no email registration, just download it to any device. I would love to hear comments once you read it. Get more details and your FREE copy now at http://ebook.publishingsimplified.com .
My next post will have more information about free ebooks. There are various to handle ebooks intended to share content and I’ll explain some and the method I use and why I prefer it. Check it out.
It is important to have a web site for your book but it’s not enough. If all you have is a site telling folks about your book and about you prospects may leave before you’ve convinced them to buy your book. My expertise has been with nonfiction and to interest reader in your nonfiction you need valuable content that is free. The purpose of the content is to establish your expertise in your topic. In addition to the sale site for every book I also have blogs and I post as often as possible and sometimes with extensive information.
In all honesty, I don’t post nearly as often as I would like but I definitely work at it. This blog, Publishing Simplified, is intended to provide valuable content to anyone interested in self publishing. I sometimes mention one of my books but the goal is to establish that I am an experienced publisher and can be of help.
Another form of free content is creating free ebooks for your various topics. For example, I have a free ebook about publishing ebooks and it available at http://selfpublishingworkbook.com/freespebook.html . The important thing with content is that it must be of real value not just another “buy my book” ad.
Fiction seems more difficult. I have to work on that also even though I don’t write fiction because I’m promoting books that my company Positive Imaging, LLC has published. One of those includes my wife’s novel Like I Used to dance. You can check the blog for her book at http://likeiusedtodance.com . I’m always working to improve that one.
In the next post I’ll share more things that I’m doing to promote my books. I would also appreciate hearing from anyone wishing to share what they are doing to promote their books. Thanks.
As an author who wishes to sell books, I have to take steps everyday to promote my books. As a publisher for other authors I have to help them promote their books. In these efforts I’ve noticed that the words promotion and marketing are often used. In the past I’ve mostly used “marketing” for my efforts to sell my books but I’m sure that I’m promoting my books also.
Just out of curiosity I decided to check the dictionary for the definitions of promotion and marketing and I listed both below:
Promotion – something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance.
Marketing – the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
In carefully reading both my feeling is that promotion is better suited to selling books but marketing would work just as well. So, whether you promote your books or market them, the important thing is to sell as many books as possible. If your promotion or marketing efforts are working well then your books are selling. If they aren’t working, well you know.
It’s possible there are authors who don’t care whether their books sell but I’m not one of those and almost all of the authors I know would like to sell many copies of their book. Because of that I’ve decided to share some of things I’m doing to help sell my books and I hope that some of you will share what you are doing. Check back often for more posts on this topic. Thanks.